La Liberté

La Liberté x Fribourg-Gottéron | On March 4th, 2023, the Fribourg-based media La Liberté was present at the BCF Arena to celebrate the promotion of Fribourg-Gottéron (March 4, 1980) to the Swiss A-League in hockey. Before and after the match, La Liberté distributed nearly 4,000 tabloids tracing the history of the Dragons by reproducing their old press articles. In addition to recounting the history of Gottéron, the tabloid invited readers to participate in a contest where they could win a travel voucher worth 5000 CHF. For La Liberté, we captured this event in video!